The FIIISH Black Minnow has proved to be the most popular soft lure for both saltwater and freshwater fishing.
The NEW Fiiish Black Eel size 110mm is being released in March 2020.
Based on extensive research on Zander fishing, this new soft lure by Fiiish combines several new innovations and offers exceptional efficiency and attractiveness.
Fiiish ''Crazy Sand Eel'' 100mm is a mimic of a sand eel, very popular for spinning produced by FIIISH brand.
The Blaster Shad is a lure dedicated to pike fishing.
The new Fiiish Black Eel is being released in spring 2019.
Fiiish ''Crazy Sand Eel'' 120mm is a mimic of a sand eel, very popular for spinning produced by FIIISH brand.
Fiiish ''Crazy Sand Eel'' 150mm is a mimic of a sand eel, very popular for spinning produced by FIIISH brand.
The Fiiish Crazy Paddle Tail combines the Fiiish Sandeel head with an inverted paddle tail body to give a fluid and realistic swimming action.
Tested and proven on California lakes, Gary Yamamoto's Senko
Tested and proven on California lunkers, Gary Yamamoto's Senko
The Yamamoto 4" Fat Ika is a full bodied soft plastic bait with a similar profile as a tube bait
The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning.
Slug-Go is the Original lure that created a generation known as Soft Stick baits.