Sardina is a lure by DTD with vivid flash hologram effect for realistic simulation.

Sardina is a lure by DTD with vivid flash hologram effect for realistic simulation.

Japanese brand Bassday has been a legendary name for many years, when it comes to spinning lures.

The small head shaking action will draw out a bite!

A compact body with a design adapted to fishing in high pressure areas, the Realis CRANK Mid Roller 40F is a new generation of small crank for targeting the shallow ranges.

The second of the Apex line cranks, the Realis Apex Vibe 85 is here!

The Terrif DC-7 Bullet was created for use in the shallow waters during the day where anglers prefer a somewhat smaller silhouette.

The Terrif DC9 Bullet is a lure specifically designed for the shallows.

When you are looking for a search bait for your global predator sessions, reach for a Fangbait.

When you are looking for a search bait for your global predator sessions, reach for a Fangbait.

The Tide Minnow series has been a long-selling product all over the world since 1997.

The Tide Minnow Slim 140 enjoyed its popularity among surf fishing anglers

The Tide Minnow series has been a long-selling product all over the world since 1997.

The first surface wake bait "Rosante Perger 95F" of the Realis brand is newly added to the lineup.

The Tide-Minnow Slim 175 is a lure that redefined the standards of body size.

Merely scaling up the size would adversely affect the lure’s performance, so we went back to the drawing board and designed the 200mm model from scratch

The Duo Rough Trail Fumble 230F is a floating stickbait that mimicks an injured fish struggling on the surface.

Great news for Evolures fans and all the anglers around the world

We present exclusively one of the new lures of our new product line FISHUS by LURENZO.

Its original name was not UBUNTU, was renamed in 2014, as a tribute to its unconditional anglers and friends group, who devoted themselves to the development of the project. UBUNTU is a South African ethical rule focused on the loyalty of people and the links between them, hence the name of this great lure.

The Shallow Runner is new member of the acclaimed Espetit family, a minnow to scout shallow zones in pursuit of Seabass.

The Shallow Runner is new member of the acclaimed Espetit family, a minnow to scout shallow zones in pursuit of Seabass.

Under the appearance of a small 20cm barracuda, an unique, new, and different lure to target large predators, The Espetron, was born in 2009.

Halco’s highly durable Roosta Popper 105 will have you hooked on surface fishing in an instant.