The Award winning "Ultimate Squid" is now available in a MONSTER 11.8" size, and made from Ultra Tough TPE material to deal with the biggest hook ups!
The FIIISH Black Minnow has proved to be the most popular soft lure for both saltwater and freshwater fishing.
The Fiiish Crazy sandeel is an amazing weighted sandeel imitation with a subtle lifelike action which is guaranteed to get the attention of all predatory fish.
Crazy Sand Eel now comes with a new size of 180 mm
The Fiiish Black Minnow silicone baits need no introduction. They have proven to be one of the most popular and successful soft lures, in both saltwater and freshwater fishing, in a variety of fishing styles, or retrieves.
Fiiish "Crazy Sand Eel" X-Strong 300mm is a mimic of a sand eel
The new GT BIO Kalamy Squid 175 has a lifelike appearance and authentic swimming, making it a game changer for anglers of boat vertical fishing.
The Mustad InkVader is a revolutionary TPE octopus soft bait that is built to look and move exactly like a live octopus, even squirting non-toxic and soluble ink from tablets that can be added to the head cavity.