This is a fairly obvious statement about the visibility of lures and baits. The multitude of colors and patterns is certainly a testament to this.The latest in lure design includes UV enhancement. This is a process during production, where a process imparts a UV reflective quality on the lures to make them stand out, especially during times of low light, at depth or when the water is dark. UV enhanced lures are often more expensive and the majority of lures are not UV enhanced. Their results are proven and the visual difference adds to your fishing lures is remarkable.