The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™, improved deep water performance and now FishReveal™, which makes fish easier to see by combining the benefits of Lowrance CHIRP sonar and DownScan Imaging™ on one screen.

The all-new HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including, Autotuning Sonar, DownScan Imaging™, improved deep water performance and now FishReveal™, which makes fish easier to see by combining the benefits of Lowrance CHIRP sonar and DownScan Imaging™ on one screen.

The Elite Fishing System (FS) combines the power of Lowrance's proven and newest fishfinding tools with a more affordable display that's easier to use and install.

The Elite Fishing System (FS) combines the power of Lowrance's proven and newest fishfinding tools with a more affordable display that's easier to use and install.

The Elite Fishing System (FS) combines the power of Lowrance's proven and newest fishfinding tools with a more affordable display that's easier to use and install.

The Elite Fishing System (FS) combines the power of Lowrance's proven and newest fishfinding tools with a more affordable display that's easier to use and install.

As Chirp continues to redefine recreational fishing, AIRMAR has expanded the lineup of single band transducers to satisfy the growing demand for this game changing technology. New to the market TM185M, this economical Chirp transducer is designed for offshore fishing and freshwater anglers.

We’ve taken the most popular fish finder series in professional fishing and made it even better. You’ve never fished like this before.

We’ve taken the most popular fish finder series in professional fishing and made it even better. You’ve never fished like this before.

Find and catch more fish with Lowrance's new HDS PRO multifunction display. See how fish react to your bait in real time with high-resolution ActiveTarget 2 Live sonar, and spot fish and hiding places with new Active Imaging HD.

Find and catch more fish with Lowrance's new HDS PRO multifunction display. See how fish react to your bait in real time with high-resolution ActiveTarget 2 Live sonar, and spot fish and hiding places with new Active Imaging HD.

LUMINARIA Silicon Attractors can be used for many different fishing techniques to attract fish near your baits. Available at GLOW or SHINNY versions!

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning.

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning.

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning.

Slug-Go is the Original lure that created a generation known as Soft Stick baits.

Slug-Go is the Original lure that created a generation known as Soft Stick baits.

Slug-Go is the Original lure that created a generation known as Soft Stick baits.

Slug-Go is the Original lure that created a generation known as Soft Stick baits.

Setting a Jig head and a silicon lure is still one of the greatest issues of concern for anglers worldwide. The Jigpara Head contributes to the general discussion with a solid, holistic solution.

Dirt action with one pitch. Dirt, just wound, it corresponds widely from microwind to flat type.

The Micro Slim Jigpara jigs by MajorCraft is the new jig series, dedicated to super light game.

The Micro Jigpara jigs by MajorCraft is the new jig series, dedicated to super light game. They are fast, strong and leathal.

The Micro Slim Jigpara jigs by leading Japanese company Major Craft, has been expanded to include a new range of natural colors, dedicated to Light Game. They are fast, strong, light and lethal.