The NEW Fiiish Black Eel size 110mm is being released in March 2020.

The new Fiiish Black Eel is being released in spring 2024.

The FIIISH Black Minnow has proved to be the most popular soft lure for both saltwater and freshwater fishing.

The Blaster Shad is a lure dedicated to pike fishing.

The Blaster Shad is a lure dedicated to pike fishing.

The Fiiish Crazy Paddle Tail combines the Fiiish Sandeel head with an inverted paddle tail body to give a fluid and realistic swimming action.

The Fiiish Crazy Paddle Tail combines the Fiiish Sandeel head with an inverted paddle tail body to give a fluid and realistic swimming action.

The Fiiish Crazy Paddle Tail combines the Fiiish Sandeel head with an inverted paddle tail body to give a fluid and realistic swimming action.

For the new season, Fiiish is offering yet another eye-catching new product: the Master Shad. The Master Shad is available in three sizes, eight colors and three weights per size.

For the new season, Fiiish is offering yet another eye-catching new product: the Master Shad. The Master Shad is available in three sizes, eight colors and three weights per size.

For the new season, Fiiish is offering yet another eye-catching new product: the Master Shad. The Master Shad is available in three sizes, eight colors and three weights per size.

The Yamamoto Baits Fat Baby Craw is a phenomenal finesse trailer designed by Gary Yamamoto.

The Gary Yamamoto Flappin Hog is the ideal pitching and flipping bait!

The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time tested fish-catching colors that will fill up the livewell in a hurry.

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning.

Slug-Go is the Original lure that created a generation known as Soft Stick baits.

Slug-Go is the Original lure that created a generation known as Soft Stick baits.

The Minion is precisely balanced to deliver a highly responsive, extra enticing presentation, with a range different retrieval styles. Very effective in shallow water, this lure is the perfect choice for chasing a wide variety of species lurking in the shallows across Australia and around the world.

The Minion is precisely balanced to deliver a highly responsive, extra enticing presentation, with a range different retrieval styles. Very effective in shallow water, this lure is the perfect choice for chasing a wide variety of species lurking in the shallows across Australia and around the world.

An ultra realistic cray fish imitation, one of perch and zander’s favourites.

An innovative spinning lure dedicated for fishing most fresh and salt water predators.

The MIKADO Fish Fry 5.5cm is a highly realistic soft bait, expertly designed to imitate a small fish — an irresistible target for perch, zander, trout, and other predatory species. 

The MIKADO Fish Fry 5.5cm is a highly realistic soft bait, expertly designed to imitate a small fish — an irresistible target for perch, zander, trout, and other predatory species. 

A fantastic lure made of floating and elastic TPE material. A secret weapon against predators. M-craft lures should be stored in their original packaging.